The industry leader in brand safe clear-outs.

Your Surplus Solution

Overstock. SLOB. Distressed. Excess. Short coded. Dated. SMI.

No matter what you call it, it is a drain on your resources and comes with financial, environmental and brand risk. You need a partner who understands, cares and has the means to minimize or eliminate that risk.

Contact us to find new value channel solutions for your brands.

What Brands Require

1

Protect Your Brand

Know and control where your product is sold.

2

Protect Your Competitive Environment

Don’t allow distressed inventory to disrupt your Tier 1 marketplace.

3

Minimize Waste/Maximize Consumption

Tap into over 3,000 brand-safe independents in the value channel. There’s no need to dispose of your product.

4

Minimize the Drain on Your Internal Resources

Stay focused on driving core business priorities.

5

Maximize Financial Recovery

Achieve best in class returns and protect your bottom line.

Testimonials

ConAgra was one of the first brands to utilize the CPGsurplus digital auction platform to sell excess and short dated inventory. The system is simple to use and provides us with the transparency, timeliness and return that we’re after from a value channel partnership.

Ahsan Sheikh

Business Analyst Sales

I’ve worked with Mike for over 10 years. Throughout that time, I have deeply valued both his knowledge of the Canadian marketplace and his commitment to doing right by our business.

B.J. Hamilton

VP Sales

KraftHeinz has partnered with CPGsuprlus for over 4 years. They have always operated with a high degree of professionalism and transparency, resulting in an effective and reliable partnership. We trust Mike and his team to handle our brands with care.

Doug Morley

Lead Import and Liquidation

The team at CPGsurplus is super easy and enjoyable to deal with. We trust them with our clearance product and they continue to surpass our expectations in volume, transparency and responsiveness.

Aaron Adamcryck

Customer Sales Executive

Value channels and clear-out can often be an ambiguous proposition. CPGsurplus deeply understands our perspective and provides the transparency and expertise that our brands deserve.

Hasnain Abu-Bakar

Manager National Key Accounts, C&G

Value channels and clear-out can often be an ambiguous proposition. CPGsurplus deeply understands our perspective and provides the transparency and expertise that our brands deserve.

Hasnain Abu-Bakar

Manager National Key Accounts, C&G

Shared Priorities

Focus on growing your brand through Tier 1 retail partners.

Expand trial through Newtown’s rural (Eastern, Western & Northern) independent value channel retailers.

Assist in mitigating food insecurity, and drive affordability in northern and remote communities.

Drive success towards your ESG goals by maximizing consumption and keeping product from landfills.

Improve product traceability and distribution transparency.

Leadership

The team at Newtown Enterprises has 30+ years’ experience working hand in hand with national and international brands and understands the unique challenges brands face in Canada.

Michael Villeneuve

As the CEO of Newtown, Mike has spent 25+ years either working for or with Canada’s leading CPG brands. He understands the Canadian CPG landscape including the financial and relational pressures Tier 1 retailers apply to their suppliers and hence the need to protect your brands and pricing models from marketplace risk.

Marc-Andre Chauvette

As Operations Manager, Marc oversees transactional excellence from purchasing to deliveries to invoicing. Marc brings 15+ years experience in customer service and quality control including positions at The Source and SouthMedic. He joined CPGsurplus in May 2022 as the second team member. As CPGsurplus continues its rapid growth, Marc is passionate about streamlining workflows to ensure accurate and timely service and communication with our valued clients and suppliers.